Jul 24, 2022 09:00:00 AM

The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.

Jul 03, 2022 08:00:00 AM

There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?

Apr 17, 2022 08:00:00 AM

Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.

Mar 27, 2022 09:00:00 AM

Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...

Mar 20, 2022 08:00:00 AM

Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...

Jan 08, 2022 09:00:00 AM

Avik questions the lack of Indian origin managers leading global automotive companies.

Dec 29, 2021 08:00:00 AM

Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...

Dec 01, 2021 05:30:00 PM

Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.