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Hero MotoCorp’s electric subsidiary, Vida, has clocked sales of over 1 lakh units since its launch, up till August 4. With this, the Vida brand now holds a 6 percent market share of all electric scooters sold between January and August 2025.
- Vida V2 and VX2 are driving strong sales momentum for Hero’s EV arm
- VX2’s pricing strategy and Baas have made it one of India’s most affordable e-scooters.
- Vida has access to 4,500+ charging stations nationwide
Vida line-up consists of the V2 and VX2
At the current growth rate, Vida could surpass 1 lakh sales in this calendar year
Launched on October 7, 2022, Vida has taken 34 months to cross the 1 lakh unit sales mark in the domestic market. From launch till August 4, 2025, a total of just under 1.2 lakh units have been sold, as per data from the Vahan portal. If Vida, which recorded its best-ever monthly sales of 10,504 units in July, maintains this momentum and growth trajectory, it could register 1 lakh sales in a calendar year for the first time.
As mentioned, Vida’s numbers have improved further in the current calendar year, driven by strong demand for the Vida V2 and the new VX2 Go and Plus.
Hero Vida's July 2025 sales, which are a 107 percent YoY increase, beat the company's previous monthly best of 8,040 Vidas in March 2025 by a handsome margin of 2,464 units. This stellar performance in July 2025 has helped Hero MotoCorp achieve a monthly 10 percent market share for the first time, from the 1,02,865 units the Indian e-2W industry delivered to customers last month.
Vida VX2 fuel sales growth
What has significantly accelerated Hero Vida’s retail sales is the launch of the new Vida VX2, at a price point that should alarm its rivals. In a strategic move to attract more buyers, Hero MotoCorp slashed prices just a week after launch. As per the company website, the VX2 Go now costs Rs 44,990 and the VX2 Plus Rs 57,990 (both with the Battery-as-a-Service option that brings down the upfront cost), making them among the most affordable electric scooters in India.
In line with rising demand, Hero MotoCorp is also expanding its sales and service footprint for Vida. Vida users also have access to over 4,500 charging locations, including the Ather Grid network operated by Ather Energy, a company in which Hero MotoCorp is an early investor.
With inputs from VED JANVE
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