9 Land Rover cars in India

Land Rover cars are known worldwide for their mix of luxury and off-road capability. This British brand, originally established in 1948 with the launch of the first Land Rover Series I, has since become synonymous with rugged SUVs that can perform in the toughest terrains. Today, Land Rover is a part of the Jaguar Land Rover Group, owned by Tata Motors since 2008.

Globally, the brand has grown from the early Defender and the original 1970 Range Rover to today’s modern luxury SUVs, while still retaining its renowned off-road capability. Land Rover vehicles are also part of elite fleets – the Range Rover Sentinel is used by heads of state, including India’s Prime Minister and President – and the brand remains popular among celebrities in India and abroad. 

In India, Land Rover models are offered across three families – Defender, Discovery, and Range Rover. In total, there are 9 Land Rover models available for sale, all SUVs. The line-up includes:

• Defender: Available as Defender 90, Defender 110, and Defender 130.
• Discovery: Offered as Discovery and Discovery Sport.
• Range Rover: Includes Range Rover, Range Rover Sport, Range Rover Velar, and Range Rover Evoque

The Range Rover, Discovery, and Defender are all capable Land Rover vehicles, but they cater to different needs and preferences. The Range Rover is known for its luxury and on-road performance. In contrast, the Defender is designed for extreme off-road capability and ruggedness. The Discovery fills the gap between these two by offering a blend of both worlds with a focus on practicality and family-friendly features.

Land Rover Price in India

The Land Rover price in India starts at ₹67.90 lakh (ex-showroom) for the Discovery Sport and goes up to ₹4.55 crore (ex-showroom) for the flagship Range Rover. Here are the details of all the Land Rover models available in India, including their ex-showroom price.

Land Rover in India

Land Rover cars for India are imported as completely built units (CBUs) as well as assembled locally at Jaguar Land Rover’s plant in Pune, Maharashtra. This local assembly helps make models like the Range Rover Evoque, Discovery Sport, and Velar more accessible to Indian buyers.

Land Rover Future Direction

Globally, Land Rover is moving towards an electric future. The company is developing its new EMA (Electric Modular Architecture) and MLA (Modular Longitudinal Architecture) platforms to underpin future electric and hybrid SUVs. The first all-electric Range Rover is expected soon, followed by electric versions of other models. 

Land Rover Competitors in India

Land Rover SUVs compete with some of the most established luxury carmakers:

• Defender: Takes on the Mercedes-Benz GLE and the BMW X5.
• Discovery & Discovery Sport: Rivals the Mercedes-Benz GLC and the Audi Q5.
• Range Rover family: Competes with ultra-luxury SUVs like the Mercedes-Benz Maybach GLS, Lexus LX, Bentley Bentayga, and BMW X7.